Rules Of E Business In Dominos Pizza Commerce Essay

practices Of E Business In dominos pizza pie Commerce EssayBased on the starting observer of e-business which is Technology is no longer an afterthought in forming business strategy, save the echt cause and driver, the Domino was one of the first companies to apply their product with technology. The plan was when customers felt starving maculation they watched the television, they could holy order a Pepperoni Passion victimisation their remote control, without having to move from the sofa. At the meantime, Domino only had sevener week to get the technology up and provide the benefit to customer, this is a very big scrap to Domino. To reach the goal, Domino Company likewise invests in interactive to attitude to technology. With the interactive TV outline in place, dominos started to think about what it was going to do adjacent. They realized that the infrastructure we had built could compact a lot more than just interactive TV orders. Therefore, within three-and-a-h alf weeks, the firm had developed the online system. The finale made to enable customers to order over the internet has paid handsomely and interactive TV or broadband impart be the more successful platform at future. (Anh Nguyen, 2012)Based on research, head IT and pizza pie may seem an unlikely exclusivelyiance, but Dominos says that technology is the key to keeping customers and shareh antiquateders happy. In earlier 2011, Dominos pizza pie concur launched their Australian iphone app and allowing customer to simply use their phone to order Dominos product. In 2012, Dominos Pizza is the recognized world leader in Pizza words operating a network of confederation-owned and franchise-owned stores in the USA and international markets. The vision of Dominos Pizzas is a friendship of exceptional people on a mission to be the best Pizza delivery company in the world. (Market Watch,2012) line up 2Based on the second rule of e-business and stated by Mich (1991) Dominos Pizza reduc e the size of its dramaturgy have sexment network by eliminating a layer of manage and consolidating regional offices to make its field forces more responsive to its individual markets. Domino streamlined eliminates three field offices in USA, which had been subordinate to a network of regional offices. The regional offices have been reduced from eleven to nine. (Business Applications, 2012)The prudence information system (MIS) has applied to helping Domino become and stay efficient and effective. Managers of Dominos Pizza use this computer-based system to organize, analyze, and execute plans to help Domino flow and accomplish its goals. Dominos Pizza uses this guidance information system to influence, and control information of employees, cost, profit, technology, procedures and documents. (Anna-Louise, 2011)Rule 3Based on the third rule of e-business which is Inability to overthrow the dominant, outdated business design often leads to business failure, Dominos Pizza is a compa ny with innovation and creative as well. Dominos Pizza has launched an innovative sunrise(prenominal) Real magazine monitoring system in UK and Ireland where are fastest growing Pizza delivery company, to measure service performance in order to get Pizza out-the-door in the minimum amount of time. This industry starring(p) initiative is set to boost customer service levels at Dominos worldwide. ( Nations Restaurant News, 1991)Results by using Real Time Monitoring System33% increase in performance across the mount following the launchCustomer service was the best on recordSystem sales beingness up 13.1% from the same six-weekMotivation and competition increased in-store and across the whole Dominos system.Rule 4Based on the fourth rule of e-business which is E-commerce is enabling companies to take care to their customers and become either the cheapest, the most familiar, or the best, For a company, one advantage ofsocial media involvementis the chance to generate instant custom er feedback. (shyspeak.net, 2009)The new strategy Domino is a great example of a company using social media tolisten to and reactto its customers in order to solve a problem. When Dominos decided to completely change its Pizza recipe, they spend two years of research involving customer taste tests of 50 blends of seasonings, 15 sauces and dozens of cheeses and likewise created a website www.Pizzaturnaround.com, which features a newvideo documentary on YouTubethat uses real Dominos employees to introduce the score of how Dominos listened to its critics and is changing its Pizza recipe for the better.(Pamela Seiple, 2009)Rule 5Based on the fifth rule of e-business which is Dont use technology just to create the product use it to innovate, entertain, and enhance the entire experience adjoin the product, from selection and ordering to receiving and service, Dominos Pizza creation and development the mobile application to do promotion online and allow customer using their phone to or der the meal. In earlier 2011, Dominos Pizza have launched their Australian iphone app and allowing customer to simply use their phone to order Dominos product. In 2012, Dominos Pizza is the recognized world leader in Pizza delivery operating a network of company-owned and franchise-owned stores in the USA and international markets. The vision of Dominos Pizza is a company of exceptional people on a mission to be the best Pizza delivery company in the world. (shyspeak.net, 2009) (Which Franchise Ireland, 2009)Rule 6Based on the sixth rule of e-business which is The business design of the future increasingly uses reconfigurable e-business fraternity models to best meet customers needs, Dominos Pizza build their own extranet to link business and suppliers and using online feedback to come to customers. Dominos Pizza Inc using extranet connects all of their suppliers to have maintained active relationships with suppliers. Besides that, to increasing incorporate and saving money, Dom inos Pizza has moved its online payment, back-office, E-commerce and corporate e-mail system to the cloud. Therefore, Dominos allow their IT squads focus less one maintenance activities and more in reconfigurable and innovation. (shyspeak.net, 2009)Rule 7Based on the next rule of e-business which is The goal of new business designs is for companies to create flexible outsourcing alliances that non only off-load costs but also make customers ecstatic, outsourcing partnership is very important to Dominos Pizza especially in IT area. The first IT outsourcing in Dominos Pizza is focuses on continued innovation meet the demands of impressive online growth and also meet the customer requirement. Kcom is the IT outsourcing partner of Dominos Pizza at now and it provide managed Wide subject Network ( sicken) to Dominos Pizza Group to help them to build the connectivity between each of their 672 stores around UK and Ireland. The WAN provide by Kcom company which is unmanaged 20CN based n etwork to a fully managed 21CN infrastructure and also it pull up stakes future proof the Dominos store network and allow them to introduce more complex applications. (Kcom, 2011)Rule 10Based on the lest rule of e-business which is The tough task for management is to align business strategies, processes, and applications fast, right, and all at once, strong leadership is imperative, the Dominos Pizza has been found by Patrick Doyle. Doyle and his leader team had forever view their specialty as convenience to the customer. Any complaints about the food by customers will be offset many times over by the customers who kept coming back for the efficient service. Ultimate, this philosophical system made Dominos the worldwide gold standard in pizza delivery, with yearly sales in the billions.At first, Dominos Pizza launched a new advertisement campaign called You Got 30 which means the customers will get their pizza inside 30 minutes. To make the product have better taste and express delivery, Doyle and his team had to go directly to the source. Doyle and his leader team stayed quiet, listened and took their verbal lumps as consumers launched repeated salvos, comparing the gall to cardboard from 2008 to 2009.Besides that, Dominos retrain 4,900 franchises on how to make a pizza. The manager has to ensure that the old ingredients ran out and new ingredients were stocked as close as possible to the changeover period. Doyle and his leader team made a lot of meaningful change and innovation to this company, because if a manager who vacillates to shoulder indebtedness for technological change by understanding how the technology supports business goals will delay progress and detrimentally impact future operations.(Erik Cassano, 2011)Moore. C (2006) How Dominos is Cleaning up in the E-Commerce Market Online obtainable at http//pizzasandstuff.blogspot.com/2007/11/how-dominos-is-cleaning-up-in-e.html Accessed 10 declivity 2012Which Franchise Ireland (2009) Innovation at Dominos Pizza franchise Online Available at http//www.whichfranchise.ie/index.cfm?action=articlesarticleId=47 Accessed 10 Dec 2012Seiple.P. (2009) How Dominos is Using Customer Feedback and Social Media Outreach to reinvent Its Brand franchise Online Available athttp//blog.hubspot.com/blog/tabid/6307/bid/5426/How-Dominos-is-Using-Customer-Feedback-and-Social-Media-Outreach-to-Reinvent-Its-Brand.aspxAccessed 10 Dec 2012PRN Newswire (2012) Dominos Pizza Expands Mobile Ordering Lineup With New Spanish-Language App Online Available at http//www.marketwatch.com/story/dominos-Pizza-expands-mobile-ordering-lineup-with-new-spanish-language-app-2012-11-08 Accessed 10 Dec 2012Jackson. A-L (2011) Dominos Brutally Honest Ads Offset Slow Consumer Spending Online Available at http//www.businessweek.com/ word of honor/2011-10-17/domino-s-brutally-honest-ads-offset-slow-consumer-spending.html Accessed 10 Dec 2012Shyspeak.NET (2009) 10 Rules ofe-Business Online Available at http//shyspeak.wordpr ess.com/2009/05/26/10-rules-of-e-business/ Accessed 10 Dec 2012Cassano. E. (2011) How Patrick Doyle faced the reality of not being the best and took steps to put Dominos back on top Online Available at http//www.sbnonline.com/2011/09/how-patrick-doyle-faced-the-reality-of-not-being-the-best-%E2%80%93-and-took-steps-to-put-domino%E2%80%99s-back-on-top/ Accessed 10 Dec 2012KCOM (2011) Kcom secures the first slice of Dominos IT outsourcing strategy. Online Available at http//www.kcom.com/news/kcom-secures-the-first-slice-of-dominos-it-outsourcing-strategy/ Accessed 10 Dec 2012Nations Restaurant News(1991) Dominos streamlines field office structure Online Available at http//business.highbeam.com/409700/article-1G1-10747440/domino-streamlines-field-office-structure Accessed 10 Dec 2012Business Applications(2012) Applications in Business and ManagementEnterprise e-Business Systems Online Available at http//highered.mcgraw-hill.com/sites/dl/ discontinue/0070909636/125778/OBrienCh6.pdf Acc essed 10 Dec 2012