Wednesday, August 14, 2019

Doubt in Macbeth Essay

Doubt in Macbeth The play Macbeth contains doubt in many different ways. In the beginning of the play, we are struck by a very insecure Macbeth. He is indeed curious about what would happen if he were to take Duncan’s place and become the king of Scotland. If it were done when ’tis done, then ’twere well †¨It were done quickly. If th’assassination Could trammel up the consequence, and catch †¨With his surcease success: that but this blow Might be the be-all and the end-all, here, But here upon this bank and shoal of time, We’d jump the life to come. But in these cases We still have judgement here, that we but teach Bloody instructions which, being taught, return To plague th’inventor. This even-handed justice Commends th’ingredience of our poisoned chalice To our own lips. He’s here in double trust: First, as I am his kinsman and his subject, Strong both against the deed; then, as his host, Who should against his murderer shut the door, Not bear the knife myself. Besides, this Duncan Hath borne his faculties so meek, hath been So clear in his great office, that his virtues Will plead like angels, trumpet-tongued against The deep damnation of his taking-off, And pity, like a naked new-born babe, Striding the blast, or heaven’s cherubin, horsed Upon the sightless couriers of the air, Shall blow the horrid deed in every eye That tears shall drown the wind. I have no spur To prick the sides of my intent, but only Vaulting ambition which o’erleaps itself And falls on th’other. (1.7.1-28) We find Macbeth really struggling whether to kill Duncan is the right thing to do or not. He does feel that murdering a man is a great sin, and the fact that this man, Duncan, is someone who trusts him, and also someone that Macbeth himself has showed loyalty to, makes it even worse. /I am his kinsman and his subject/ (1.7.14). Even though this is the case, Macbeth is not completely reluctant towards the idea of killing Duncan. I find that what really haunts him is that it’s more than just the act of murdering Duncan; it is the aftermath that bothers him. What he really is afraid of is that him doing a bad deed, will do come back to him in the end. The thought of becoming king is however tempting, but he is insecure about whether or not this ambition of his is enough to justify the murderer of another human being. This shows very much self-doubt, and in this particular quote Macbeth is really dealing with some ethical problems. On his one shoulder, is the angel telling him tha t it is not the right thing to do, but there’s also the devil who feels that perhaps it could work out. Although, he the angel takes over and he decides that his motives are not enough to kill Duncan. Something that is very interesting is how fast he changes his mind about this. As soon as he announces his decision to the one that I find is the one who is really willing to do anything in order to become the Queen of Scotland, his wife Lady Macbeth that is. Her doubt lies more in the ambitions and morals of her husband, because they are /are too full of the milk of human kindness/ To catch the nearest way/ (1.5.13). It is as if she feels that she is more of a man than her husband is. When Macbeth tells her he will not be murdering Duncan, knows him well enough to know which buttons to push in order to get what she wants. She questions his manhood immediately, and even though he at first stands up for himself by saying /I dare do all that may become a man:/Who dares do more is none/ (1.7.50-51). Lady Macbeth does not experience the antagonist, protagonist discussion in her head that Macbeth does. Her ambitions and morals are a lot clearer, and her single-mindedness ends up being wha t really convinces Macbeth that murdering Duncan is what he must do. This makes Macbeth characteristic of being incredibly full of self-doubt even more obvious. He is easily persuaded by his wife, into doing something that he deep down knows will end up leaving him with feelings of guilt and anxiety. M: One cried ‘God bless us’ and ‘Amen’ the other, As they had seen me with these hangman’s hands. List’ning their fear. I could not say ‘Amen’, When they did say ‘God bless us’ Lady M: Consider it not so deeply. M: But wherefore could not I pronounce ‘Amen’? I had most need of blessing, and ‘Amen’ in my throat. (2.2.32-39) Macbeth has murdered Duncan. Before killing him, he expressed a worry of this giving him bad karma. In this particular quote, I find that his worry has almost developed into paranoia. It is almost as if he starts to question his belief, and whether or not he can rely on God for guidance, the way he may have done before. He realizes most certainly that this deed will be on his conscience for the rest of his life, and I think that wishes he had not done it. His wife on the other hand still shows no signs of doubt, regret or any other feelings one may expect to feel after a murderer. However, I feel that she must doubt the action too. If she had been completely convinced that it was what they had to do, she could have done it herself. In Scene 5 of Act 2, she claims she cannot commit murderer because she is a woman. The era in which this play takes place is definitely different in many ways from the way we live today, but I believe that would not have been impossible for Lady Macbeth to murderer Duncan herself. I believe that it is an ethical dilemma for her as well, she wants to be Queen, but she doesn’t want a murderer on her conscience. Therefore she decides that she can persuade her husband to do it. Out, damned spot! Out, I say!- One: Two: why then, ‘tis time to do’t.- Hell is murky.- Fie, my lord, fie, a soldier, and afeard? What need we fear who knows it, when none can call our power to account? Yet who would have thought the old man to have so much blood in him? (5.1.36-41) Lady Macbeth’s doubt and regrets regarding the murderer really become obvious. She’s sleepwalking, and she is filled with guilt and doubt in whether or not she will actually be able to let go of the crime committed. Earlier on, as mentioned, she was the one convincing Macbeth that the blood, or the guilt that is, would go away /with a little water/ (2.2.65). Now she is not so sure anymore, saying /Here’s the smell of blood still. All the/ Perfumes of Arabia will not sweeten this little hand/ (5.1.51-52). She feels doubt that she will ever be able to live her life as she did before, even though she is now the queen. Is a title really enough to protect her and her husband from what they have done? She is starting to realize that they have created a hell of their own, filled with regret, doubts, sleepless nights that will never end. I feel a lot of desperation in this part of the play, as the consequences of her actions is catching up to her, and her soul is eaten b y doubt. Doubt really is one of the great themes of Macbeth. Throughout the novel one finds both small and large elements of doubt. Besides from the quotes and parts that I have chosen to analyze, there are a lot more to find. There is a doubt going around about who committed the murderer, and if there is such cruelty and hunger for power as it seems Macbeth has. What it all comes back to, is his self-doubt and that I really believe is a message from Shakespeare. One must trust their instinct, or a lot of things could go terribly wrong.

Tuesday, August 13, 2019

McDonald's Assignment Example | Topics and Well Written Essays - 1000 words

McDonald's - Assignment Example They have done an appropriate marketing mix strategy over the product, price, place and promotion in order to satisfaction of customers. The promotional activities may have attracted but delivering according to the advertisings is the most critical part of a company. McDonald’s has created a strong brand value by keeping their brand promises. The quick service, get-up of outlets, product quality has kept the things simple for the organization. People choose McDonald’s for several reasons like corporate meeting, family and friends get together, celebrating birthday parties and many more (Schroff and Tresnowski, 2012, p. 113). They had some issues related with health as the maximum Mac food products are junk food that affects human health. McDonalds has efficiently overcome the problems by introducing the health food items like salads and many more vegetarian items in its menu card. Now-a-days people perceive that burger means the Big Mac burger of McDonalds as the compan y has efficiently drawn the brand promises in customers’ mind. Brand Personality A set of human individuality that is qualified to a brand name is known as brand personality. There are five different traits which measures brand personality such as excitement, sincerity, competence, sophistication and ruggedness. The study will help to reveal McDonald’s different traits of brand personality. The positive brand personality helps the company to increase the customer base and core competency of company. McDonald’s is the fast food giant globally. McDonald’s has the supportive which will favor differentiation. Since long time it is the number one brand within the fast food industry due to the strong dimension of excitement and competence. The massive brand image has impacted on customer’s perception and the favorable competitive traits among all the competitors like Wendy’s and Burger King Increases the br4and personality globally. Compared to th e competitors the sales-promotion and advertising strategy has emphasized the youthfulness and action. These efficient efforts evoked the McDonald’s to a higher sense of excitement among the loyal customers. Seeing these competitive traits competitor like burger king has tried to implement the strategies in order to gain the similar brand personality. Brand Values The mission of McDonald’s is to make the Mac outlets as the peoples’ favorite place for having foods. In order to meet with mission statement every organization has to create effective values in customer’s mind. McDonald’s brand value can be finding in their business operation. McDonald’s provides high quality of food in healthy environment in order to satisfy their customers. According to the business policy of McDonald’s the customers are the reason for company existence (Scholosser, 2012, p. 225). Therefore they provide quality service to each and every time. The business model of them depicted by three-legged stool that of owner, supplier and employees. McDonald’s believes that these are the foundation and in order to operate successfully it is vital to balancing the interest of these three groups. The company does its business practices by strong ethical model and they contribute in social welfare activities. Moreover, the corporate social responsibility like zero solid waste, water and plastic recycle has increases the moral and ethical value of brand. The social welfare program such as

Monday, August 12, 2019

American history marlboro Essay Example | Topics and Well Written Essays - 1500 words

American history marlboro - Essay Example The company has been maintaining quality in its products over the years. (Mission & Values, n.d.) The paper will look into the history of the brand and the path of its glory. The first trace of the Marlboro cigarettes was found in 1847 in England. The brand got its name from the Marlborough Street in UK. The brand was manufactured by Philip Morris, which was based in UK. It was in 1902, that the company extended its operations in the USA. The US market was seen as a good opportunity for the brand to cater to the needs of women in the society. The marketing strategies of the company over the years have been instrumental in the success of the brand. (Marlboro Cigarettes history, n.d.) The time it was introduced in the US, the brand used the slogan â€Å"Mild as May†. Obviously, the brand aimed at targeting the women. The advertisements of the cigarettes contained the hand of women. The filters of the cigarettes were painted red. This was done to hide the lipstick stains of the women while smoking. The marketing strategies of the brand underlined the fact that it was for women. The brand maintained the same stance up to the 2nd World War. However, the economic conditions of the war forced the brand out of the market. There was a rise in the popularity of the other cheap cigarettes. Various companies that were popular in the phase were unfiltered. The brands that survived the World War were Camel, Lucky Strike and Chesterfield. However, the Marlboro brand came back into the market when the conditions stabilized. After the World War, there was a rise in the health concerns of the people and several articles were published depicting the reasons of cancer for the use of the cigarettes. The companies understood the situation and began to produce filtered cigarettes. Marlboro introduced filtered cigarettes also. However, to be able to capture the market, the company had to involve a lot of marketing and the

Sunday, August 11, 2019

Artists Think Essay Example | Topics and Well Written Essays - 250 words

Artists Think - Essay Example A question here arises as to why can’t the artists speak rather than sketching their feelings into a picture. An answer to this question is that some feelings cannot be expressed in words but rather can be expressed by sketching. These feelings can only be understood better by looking at the picture. Artists have a unique way of drawing these pictures to tell how they feel about these issues. They work on their drawing so that the audience can feel the theme of the drawing. Artists feel that a sketch can appeal more to an audience rather than simple words. It can be said that truly artists are able to express their feelings and emotions through a drawing. The pictures speak more than the words according to the artists as these pictures can present a whole picture of the event. The artists work on their drawings to give the audience a better picture of the whole event. It can be clearly said that these artists are able to express better in pictures than in speaking.

International Marketing -Situational analysis, Marks and Spencer Essay

International Marketing -Situational analysis, Marks and Spencer FRANCE - Essay Example In France, the cultural influence as it affects consumer behavior is a function of the coverage in competition is within the primary shopping districts. Indeed, the level of rents and exposure to the high class, innovator consumers within the elite shopping districts is where retailers such as the Gap provide the largest and most targeted competition to M&S. In cities such as Lyon and Paris, the concentration of competition within the shopping districts has provided M&S with exposure to the consumer at the expense of a high degree of market competition. The particular taste of the French market is determined by benchmark research against competitor lines of clothing regarding differences between style and texture from market to market as well as market research including focus groups to better obtain an understanding of the changes in consumer choice. â€Å"M&S needs to carry out intense market research to identify the customers’ needs for styles and products. M&S must develop an effective customer opinion and feedback system, preferably through the internet, being more convenient.† (Docshare.com, 2009) Best, D.B. (2010), On the money: M&S "ahead of competition" in food, says Rose. Available from: http://www.just-food.com/analysis/ms-ahead-of-competition-in-food-says-rose_id111147.aspx [Accessed: October 22, 2011]. (2009),  Exploring Corporate Strategy in Marks & Spencer. Available from: http://www.google.com/search?sclient=psy-ab&hl=en&site=&source=hp&q=M%26S+France%2C+competitors&btnK=Google+Search#sclient=psy-ab&hl=en&source=hp&q=M%26S+France%2C+france%2C+market+segmentation&pbx=1&oq=M%26S+France%2C+france%2C+market+segmentation&aq=f&aqi=q-w1&aql=1&gs_sm=e&gs_upl=3807l9417l0l9580l33l23l1l0l0l2l1395l12673l4-3.14.1.2l21l0&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=b571422ac7922aeb&biw=1600&bih=799 [Accessed: October 22, 2011]. Moore, C. M., Doherty, A. M., & Doyle, S. A. (2010). Flagship stores as a market entry method: The

Saturday, August 10, 2019

The brand strategies which Toyota May Adopt to improve tarnished brand Essay

The brand strategies which Toyota May Adopt to improve tarnished brand image - Essay Example There are several reasons behind this intensifying competition. Firstly, globalisation is one of the primary reasons for expansion of trade and business that lead to increase competition. Many business organisations have found greater opportunities in overseas market, and free trade policies and agreements between multiple countries facilitated their market expansion programs. The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure entire trade and business. The management tasks and operational process are now backed with technology like e-commerce and e-business. A better grip of technological advancement helps a business organisation to gain an upper hand position. ... In this process they aim to achieve strong competitive advantages and core competencies that enable them to gain upper hand position in the market. There are multiple ways to achieve competitive advantages; however, brand development is the most preferred way for creating high business value. The American Marketing Association (AMA) describes a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. About.com Marketing Guide further explains that the objective of branding is not just to project yourself as being better than your competitors, but branding seeks to position your brand so uniquely in the minds of your consumers so that they perceive your product as the only possible solution to your problem or need. The objectives of good branding are as follows: Deliver message clearly Confirm credibility Connect target prospects emotiona lly Motivates buyers Concretes User Loyalty The increasing demands of brand development is due to two primary factors i.e. urge for acquiring higher market share and increasing concern towards consumer value. The modern management style and thought process of decision makers have transformed. The modern management concept more focuses on long term benefits by creative a sustainable businesses environment where stakeholders’ wealth and value creation is the first priority. When a company is able to meet these responsibilities towards stakeholders, society, community and environment, it is able to create a high brand image in the market. Managements in modern organisation culture follow management theories and models which are very

Friday, August 9, 2019

Compare and contrast Freuds and Piagets development models Term Paper

Compare and contrast Freuds and Piagets development models - Term Paper Example How could Piaget claim that Freud’s explanations are insufficient? Jean Piaget (1896-1980) worked on the development of intellectual capabilities of children. The way he viewed the development of children’s mind and their intellectual capabilities is enormously exceptional especially in educational theories. He proposed that children cannot commence certain type of tasks until they are mature enough to do so. He further stated that children’s psychological process doesn’t develop smoothly instead there are certain transitions that take them into new capabilities and area. He saw that the transitions take place at the age of 18 months, 7 years and 11 years. These ages are the ages of immaturity irrespective of the brightness and sharp mindedness of a child. Piaget’s Stages of Cognitive Development i. Sensori-motor (from birth to 2 years) ii. Pre-operational (2 to 7 years) iii. Concrete Operational (7 to 11 years) iv. Formal Operational (11 years and onwards) In contrast to that, Sigmund Freud (1856-1939) defines that personality development can either results in successful and healthy completion of personality and may also result in failure and unsuccessful personality. Freud believed that personality is developed through different stages depending upon the erogenous zone.